sorella sale time!

If you are a sorella-devotee you will note we don’t have sales very often.

sale FB cover photo BW

But it’s the ‘end of financial year’ here in Australia, and with that it means: tax time.

And with tax time comes stocktake. And with stocktake comes sitting on the floor for countless hours, days even, counting lots and lots of PJs.

You will probably know from my whingeing that I moved house this past week. I survived by the way – but it’s not yet the end. There’s a mountain of boxes still around me and I have been forced to create a very strategic ‘valley’ throughout the house to enable me to get to the most important places one needs – the fridge and the bed. I have even bribed the delivery guy of our new couch with beer to PLEASE PLEASE PLEASE take some empty boxes in his van.

So with this added household chaos – I just couldn’t cope with the thought of our annual event of counting womens, mens, and maternity sleepwear!

What a snooze-fest!

So I came up with the ingenious plan to have a sale. The more we sell the less we have to count. I’m sure our accountant will see some sort of positives in this approach to my business, no?

Anyway. Get amongst it. Because apart from doing yourself a favour by sleeping in some organic cotton, you are doing me a favour by not losing days of my precious life counting.

Shop here: – We have up to 50% off selected styles from every collection – menswear, womens and maternity wear. So whether you are pregnant, a fella needing to ditch your baggy pilly tracksuit pants you’ve had since 2005, or you need a gift for a friend – there is something for everyone.

My sincere thanks! anna x

hm_image_3 day sale

You want it? You got it.

While we are still only a baby of a label finding our feet, those that have found us have been devoted since their first restful night sleep in our soft organic Pjs. And they keep coming back for more.

And it’s these dedicated fans that shaped our plans this year, and will continue to do so into the future. We have already managed to fulfill one big fan-based request – to launch a mens line. So it is with a big smile and a stack of excitement that we announce the launch of the 2nd big request from our awesome customers this year….The request was clear:


So it’s with much pleasure we can now offer all your favourite pieces in beautiful black! And it’s a lovely earthy black that goes in line with our organic goodness.

Our best-selling organic singlet. Wear as sleepwear, loungewear, or out & about!

Our best-selling organic singlet.  Sleepwear, loungewear, or out & about

sorella & me organic singlet - wear through pregnancy as your belly grows and after as a perfect nursing top with its snap button opening ($54.95)

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sneaky-peek behind the scenes! 2013 sorella & me photoshoot

It’s so exciting for us to be so close to launching a few new pieces to our much-loved sorella & me collection. After the success of the new men’s collection, we are sure you will love these new women’s and maternity pieces just as much!

To keep you salivating until they launch later this month, we’ve put together a little behind the scenes video of the shoot which we held on the Sunshine Coast. You might spot a few of these new pieces!

A big thanks to the very talented Harry Mark for putting the video together for us! Continue reading

Happy Father’s Day 2013

We have had a wonderful response to sorella & me’s recently launched mens collection and we have been very busy bees getting the orders out to you all!

Breakfast and a paper in bed on Father's Day a Dad's dream!! The sorella & me HODSON PANT in black

Breakfast and a paper in bed on Father’s Day – a Dad’s dream!!
The sorella & me HODSON PANT in black $54.95

Men have certainly been very excited to get their hands on our sleepwear - but it seems that our beautiful female customers who love the organic sleepwear themselves, have also got quite excited about pampering their man and dad with a luxurious short or pant for Father’s Day.

And why not? Don’t they deserve the best too?!!!

Dad and baby. A unique love!

Dad and baby. A unique love!

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New styles, photoshoots, and awards!

Hard to believe we are through half of another year isn’t it?

Time seems to be flying by, and life with sorella & me has been a big part of that. We have been super busy and have so many exciting things to share with you in the coming months – the first of which is our photoshoot next Friday…. if you think this might indicate we are adding new pieces to the current collection, you’d be right!

Stay tuned for some behind the scenes photos next week for your first look of what’s coming!

Behind the Scenes - 2012 sorella & me photoshoot

Behind the Scenes – 2012 sorella & me photoshoot

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Capturing the love of a mother with her newborn child

My husband bought LittleOne baby magazine for me when I was pregnant years ago.  I hadn’t seen the magazine before and knew straight away there was going to be something special inside the glossy pages! It has remained as one of my favorites.  I especially love the features they do on children’s bedrooms titled “Baby’s Space’.

Ella Rose's room we loved from Issue 9. Our friend Ella's mum Jade ( has great style!

Ella Rose’s room we loved from Issue 9. Our friend Ella’s mum Jade has great style – you will find her & many beautiful things at Wedding Bling

The current issue of LittleOne baby is no exception and has a beautiful feature on new mums- real mums in the hospital just days after giving birth. Amy Doak mentions in her Publisher’s letter that there is nothing quite like “the look of love on a new mother’s face” (LittleOne baby Issue 10 p8). Photographer Kate Monotti has certainly captured this in the recent shoot. And we were thrilled to be able to supply and gift our sorella & me sleepwear to a gorgeous mum in the feature.

LittleOnebaby Magazine Issue 10 2013

LittleOnebaby Magazine Issue 10 2013

I remember a local photographer from the paper coming to my room after the birth of my babies with his camera wanting a picture, boy was I apprehensive! That experience for a little local paper was nothing on these brave and beautiful mums that have said yes to a magazine shoot so soon after birth.

Chloe with baby Cooper - just four days old!  Chloe wears sorella & me organic singlet, drawstring pant and lounge wrap. She looks beautiful!!!

Chloe with baby Cooper – just four days old! (image by Kate Monotti, LittleOne baby Issue 10)
Chloe wears sorella & me organic singlet, drawstring pant and lounge wrap. She looks beautiful!!!

Lounge wear shouldn't mean your partners old trackie!! sorella & me organic nursing nightie p.144

“Lounge wear shouldn’t mean your partners old trackie!!”
sorella & me organic nursing nightie in evening sky $84.95 (right) LittleOne baby Issue 10 p144

Congratulations to LittleOne baby magazine on such a beautiful concept and we admire the beautiful women in the shoot that, regardless of the toll the previous days may have had on their bodies, are glowing with beauty and love!!

How did you feel after the birth of your baby? Would you have been brave enough to pose for a magazine?!!!

~ alisha x

My top 5 (okay, 6) brands to celebrate Fairtrade Fortnight!

It’s Fairtrade Fortnight! This a great opportunity for us to understand how making more informed choices on the products we buy can have a huge impact on the lives of those less fortunate.

The FairTrade logo

The Fairtrade logo

Fairtrade is described by the Fairtrade Association of Australia & NZ (an arm of Fairtrade International) as:

Better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices, Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.

Fairtrade International have developed a strict global certification process to allow consumers greater confidence when buying everyday products that come from areas in the world where working conditions, rights, and pay can be unethical.

I have worked in India with Oxfam, and Vietnam with CARE Vietnam and I have seen first-hand how the cycle of poverty can grip communities when they are treated unfairly.  Why should we have the benefit of paying just $10 for a piece of clothing if it means a family can’t afford to eat? That doesn’t seem very fair does it?  To understand more about the principle of Fairtrade, check out this previous post.

For today, I’m going to share 5 super duper brands that are working hard to ensure their products are sustainable and ethical. This might mean that they are made using Fairtrade materials, made with sustainable textiles that have been sourced ethically and locally, or they have been able to go that one step further and have had the actual product produced certified under Fairtrade International if it has been made in a developing country (This will be evident by a little Fairtrade logo on the product packaging – and deserves a high 5 for sure!).

  1. Eternal Creation – certified by Fairtrade International. They have some super cute pieces for little ones!
    Eternal Creation Daisy Chain Pleated Dress

    Eternal Creation’s Daisy Chain Pleated Dress

    2. Green & Blacks Chocolate – certified by Fairtrade International (and is also organic!). It’s now deliciously available pretty much everywhere – so no excuses to reach for that other nasty stuff now!

Green & Black's organic & fairtrade chocolate

3. Nerada Tea Organics Range – certified by Fairtrade International. My 2 favourites are the Green and Chamomile.  You can find this brand in most major and some independent supermarkets.

Nerada Organics Chamomile Tea

Nerada Organics Chamomile Tea

4. Pure Pod – Made in Australia using sustainable materials.  Considered a pioneer in ethical fashion in Australia.

Pure Pod

Pure Pod

5. Sinerji – a sustainable & ethical collection using natural dyes and organic cotton.



And I had better sneak one more in – we can’t forget the love of my life, sorella & me.  Our collection is made using certified Fairtrade cotton (and is also certified organic).  We use an Australian sewer but have been providing skills transfer and capacity building to a small family-run Fiji manufacturer for the past 18 months. We are so excited they are now ready to join the sorella & me team! By providing them an ongoing opportunity for work will ensure sustainable income and at the same time improve skills and employability – both of which are major concerns for most Fijians with its current poor economic conditions and regular natural disasters that destroy many businesses.

sorella & me sleepshirt

sorella & me sleepshirt

Happy Fairtrade fortnight!

Do you have a favourite ethical label? Please share it with the sorella-hood below!

~ anna x

Love Peppermint!!!

We were thrilled the sorella & me sleepshirt was included in Peppermint magazine’s Fashion Safari feature for their beautiful Autumn edition!

Peppermint Autumn 2013 (cover)

Peppermint Autumn 2013 (cover)

sorella & me organic sleepshirt $79.95 with pashmina scarf $215 - by

sorella & me organic sleepshirt $79.95, wrapped up with a gorgeous pashmina scarf $215 by

Peppermint “is the green fashion and lifestyle magazine, celebrating eco and ethical style with a fun, fresh, intelligent and positive spin. It was created for the rapidly growing number of consumers who appreciate good design, fashion and creativity, but also care about social and environmental issues and where their clothing comes from.”

The perfect place for sorella & me, right?

Giraffe! Peppermint's Autumn safari shoot was at Werribee Zoo, Victoria

Giraffe! Peppermint’s Autumn safari shoot was at Werribee Zoo, Victoria

The location of the shoot was the beautiful grounds at Werribee Open Range Zoo in Victoria (which by the way is just 30 minutes from Melbourne and a great place to visit with the kids when you are in town!).

Just some of the labels in the shoot included stunning pieces from sosumeclothing and thisisbento. These labels work so hard towards sustainability and ethical production in all aspects of their collections – truly inspiring. I have had the pleasure of hearing Alex of sosumeclothing speak at various events and he is doing amazing things – so innovative with fabrics, dyes, and the way he produces his garments to reduce waste.

Pepperminy magazine

A big thanks to Stylist Leeyong Soo & the team at Peppermint for finding sorella & me and loving our sleepshirt as much as we do!

Love the look of Peppermint (we wouldn’t be surprised!)… Head over to the mags website for more ethical fashion love or look out for their beautiful magazine in your local newsagent. If they don’t have it – ask them to get it in! If you are an overseas sorella – don’t panic! Peppermint also ship internationally!

~ alisha & anna

A sweet Easter treat! 25% off storewide at sorella & me

We all know how much I love chocolate (hey, who doesn’t?). But really is there anything sweeter than a sale?!!!

Enjoy 25% off the entire sorella & me collection over Easter! Plus free shipping for all orders over $100.

Why? Just because we can!

Are you an Aussie sorella?  It’s time for you to experience our best-selling luxuriously soft loungewrap for the cooler nights ahead…

sorella & me organic lounge wrap ($63.70) - not only for pregnant sorellas (see below)! Matched here with our lace trim singlet - wear with your favourite jeans or when relaaxing in our drawstring pants

sorella & me organic lounge wrap in gardenia ($63.70 with your special Easter saving) – not only for pregnant sorellas – I wear mine ALL the time! Matched here with our lace trim singlet – wear with your favourite jeans or when relaxing in our organic sleepwear (see below).

sorella & me lounge wrap shown here in feather grey.  A lovely layer for relaxing at home. Matched here with our organic lacec trim singlet and cute drawstring short

sorella & me lounge wrap shown here in feather grey. A lovely layer for relaxing at home. Matched here with our organic lace trim singlet and cute drawstring short

And don’t forget some new PJ pants for winter! Don’t miss out! We are almost sold out in all sizes!

our organic drawstring pants are available in evening sky (shown here) and pink blush. Just $44.95 with your 25% off easter saving

Our organic drawstring pants are available in evening sky (shown here on the model on the right) and pink blush. Mix and match with tops from the sorella & me range. Just $44.95 with your 25% off Easter saving

Are you an over-the-high-seas (aka an international) sorella looking forward to everything that the summer sun has to offer?

Enjoy our lightweight organic cotton sleepshirt, sleepshorts, tees and shorts – and relax in style. International shipping is FREE for all orders over $100 (and just $15 under $100).

The sorella & me organic sleepshirt is $59.95 with your 25% Easter saving.  A lovely nightie for both sleeping and lounging.

The sorella & me organic sleepshirt is $59.95 with your 25% Easter saving. A lovely nightie for both sleeping and lounging. (Also available in feather grey)

sorella & me organic tshirt is coral $41.20 with 25% off

sorella & me organic tee in coral ($41.20 with 25% off!). Also available in gardenia.

On sale for a limited time. Shop now at

Have an eggggg-cellent easter!!! (cringe?)

~ anna x

Beware of the fiery Dragon in her make-shift cyclone bunker. She will eat you up and spit you out if you don’t put that camera away.

WARNING: today is a rant-fest.

It’s no secret that we are paying too much for the same product a US or UK shopper can purchase it for.  Regardless of its country of origin, they can have the same item significantly cheaper than we can in Australia.  Some products I have come across are somehow miraculously 70% more expensive as soon as they land on our shores and into our shops.

And that, to me, stinks.

In case you weren’t aware, we offer the sorella & me women’s and maternity collection to anyone in the world for the same price an Australian pays for it.

Why? Because why should an international customer pay more than an Australian customer? They shouldn’t.

Why should they pay less than an Australian customer?  They shouldn’t.

Make no mistake, it’s the 2 major Australian department stores that have been the front runners for excessive mark ups for eons.  It blows me away that they have gone from thinking we are stupid, to less stupid but still not entitled to buy goods for their RRP i.e., REAL retail price.

Why can’t they step up to the world-wide-shopping-plate, be competitive and just stop ripping us off?

An example:

I was out shopping with my cousin and friend for frocks to wear to a wedding. (Yes, we got distracted and looked at shoes too, but we were otherwise quite well restrained and focused on dresses. Note, none of this information is important. Consider it a ‘fun-fact’). Continue reading