My life mission: To rid the world of man’s ugly, pilly, baggy track pants and thigh-high polyester shorts

It’s fathers day in little over 8 days in Australia. Time to celebrate the men in our life.

Father's Day in the sorella-hood

And if your dad is anything like mine (sensitive, grumpy, a little needy, a lot argumentative, and always right…. But also generous, kind-hearted, supportive, totally lovable, and worth enduring the annoying first listed traits) – then might I suggest you avoid risking the ordinary this fathers day?

The ordinary being, an ordinary blah blah father’s day gift.

My dad always says he doesn’t want anything. But I’ve never seen him turn down a box of Darrell Lea Chocolates come the big day (He has to rely getting those from one of my sisters’ these days though as there are questions whether they ethically source their cacao…. Poor dad).

So this year (like the last) I’ll be sporting Dad out in some sorella men’s pieces.

Yes he already has a draw-full, but he has secretly told my mum that they are the comfiest dacks going ’round. And he’s been around a while my dad – so he’d know.

And that’s why I think you should get a pair for your dad too. Or maybe for hubby from the kids!

A happy Dad is… well… a happy dad. And let’s be honest, we really do need to rid the population of ugly, pilly, baggy track pants and shorts.

 Fathers Day Gift - owens short in evening skyOwens Short – $44. Available in Evening Sky (shown), Vintage Black, and Feather Grey Continue reading

sorella sale time!

If you are a sorella-devotee you will note we don’t have sales very often.

sale FB cover photo BW

But it’s the ‘end of financial year’ here in Australia, and with that it means: tax time.

And with tax time comes stocktake. And with stocktake comes sitting on the floor for countless hours, days even, counting lots and lots of PJs.

You will probably know from my whingeing that I moved house this past week. I survived by the way – but it’s not yet the end. There’s a mountain of boxes still around me and I have been forced to create a very strategic ‘valley’ throughout the house to enable me to get to the most important places one needs – the fridge and the bed. I have even bribed the delivery guy of our new couch with beer to PLEASE PLEASE PLEASE take some empty boxes in his van.

So with this added household chaos – I just couldn’t cope with the thought of our annual event of counting womens, mens, and maternity sleepwear!

What a snooze-fest!

So I came up with the ingenious plan to have a sale. The more we sell the less we have to count. I’m sure our accountant will see some sort of positives in this approach to my business, no?

Anyway. Get amongst it. Because apart from doing yourself a favour by sleeping in some organic cotton, you are doing me a favour by not losing days of my precious life counting.

Shop here: www.sorellaandme.com.au – We have up to 50% off selected styles from every collection – menswear, womens and maternity wear. So whether you are pregnant, a fella needing to ditch your baggy pilly tracksuit pants you’ve had since 2005, or you need a gift for a friend – there is something for everyone.

My sincere thanks! anna x

hm_image_3 day sale

You want it? You got it.

While we are still only a baby of a label finding our feet, those that have found us have been devoted since their first restful night sleep in our soft organic Pjs. And they keep coming back for more.

And it’s these dedicated fans that shaped our plans this year, and will continue to do so into the future. We have already managed to fulfill one big fan-based request – to launch a mens line. So it is with a big smile and a stack of excitement that we announce the launch of the 2nd big request from our awesome customers this year….The request was clear:

“WE WANT IT IN BLACK”

So it’s with much pleasure we can now offer all your favourite pieces in beautiful black! And it’s a lovely earthy black that goes in line with our organic goodness.

Our best-selling organic singlet. Wear as sleepwear, loungewear, or out & about!

Our best-selling organic singlet.  Sleepwear, loungewear, or out & about

sorella & me organic singlet - wear through pregnancy as your belly grows and after as a perfect nursing top with its snap button opening ($54.95)

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sneaky-peek behind the scenes! 2013 sorella & me photoshoot

It’s so exciting for us to be so close to launching a few new pieces to our much-loved sorella & me collection. After the success of the new men’s collection, we are sure you will love these new women’s and maternity pieces just as much!

To keep you salivating until they launch later this month, we’ve put together a little behind the scenes video of the shoot which we held on the Sunshine Coast. You might spot a few of these new pieces!

A big thanks to the very talented Harry Mark for putting the video together for us! Continue reading

Happy Father’s Day 2013

We have had a wonderful response to sorella & me’s recently launched mens collection and we have been very busy bees getting the orders out to you all!

Breakfast and a paper in bed on Father's Day a Dad's dream!! The sorella & me HODSON PANT in black

Breakfast and a paper in bed on Father’s Day – a Dad’s dream!!
The sorella & me HODSON PANT in black $54.95

Men have certainly been very excited to get their hands on our sleepwear - but it seems that our beautiful female customers who love the organic sleepwear themselves, have also got quite excited about pampering their man and dad with a luxurious short or pant for Father’s Day.

And why not? Don’t they deserve the best too?!!!

Dad and baby. A unique love!

Dad and baby. A unique love!

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New styles, photoshoots, and awards!

Hard to believe we are through half of another year isn’t it?

Time seems to be flying by, and life with sorella & me has been a big part of that. We have been super busy and have so many exciting things to share with you in the coming months – the first of which is our photoshoot next Friday…. if you think this might indicate we are adding new pieces to the current collection, you’d be right!

Stay tuned for some behind the scenes photos next week for your first look of what’s coming!

Behind the Scenes - 2012 sorella & me photoshoot

Behind the Scenes – 2012 sorella & me photoshoot

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Capturing the love of a mother with her newborn child

My husband bought LittleOne baby magazine for me when I was pregnant years ago.  I hadn’t seen the magazine before and knew straight away there was going to be something special inside the glossy pages! It has remained as one of my favorites.  I especially love the features they do on children’s bedrooms titled “Baby’s Space’.

Ella Rose's room we loved from Issue 9. Our friend Ella's mum Jade (http://www.weddingbling.com.au/) has great style!

Ella Rose’s room we loved from Issue 9. Our friend Ella’s mum Jade has great style – you will find her & many beautiful things at Wedding Bling

The current issue of LittleOne baby is no exception and has a beautiful feature on new mums- real mums in the hospital just days after giving birth. Amy Doak mentions in her Publisher’s letter that there is nothing quite like “the look of love on a new mother’s face” (LittleOne baby Issue 10 p8). Photographer Kate Monotti has certainly captured this in the recent shoot. And we were thrilled to be able to supply and gift our sorella & me sleepwear to a gorgeous mum in the feature.

LittleOnebaby Magazine Issue 10 2013

LittleOnebaby Magazine Issue 10 2013

I remember a local photographer from the paper coming to my room after the birth of my babies with his camera wanting a picture, boy was I apprehensive! That experience for a little local paper was nothing on these brave and beautiful mums that have said yes to a magazine shoot so soon after birth.

Chloe with baby Cooper - just four days old!  Chloe wears sorella & me organic singlet, drawstring pant and lounge wrap. She looks beautiful!!!

Chloe with baby Cooper – just four days old! (image by Kate Monotti, LittleOne baby Issue 10)
Chloe wears sorella & me organic singlet, drawstring pant and lounge wrap. She looks beautiful!!!

Lounge wear shouldn't mean your partners old trackie!! sorella & me organic nursing nightie p.144

“Lounge wear shouldn’t mean your partners old trackie!!”
sorella & me organic nursing nightie in evening sky $84.95 (right) LittleOne baby Issue 10 p144

Congratulations to LittleOne baby magazine on such a beautiful concept and we admire the beautiful women in the shoot that, regardless of the toll the previous days may have had on their bodies, are glowing with beauty and love!!

How did you feel after the birth of your baby? Would you have been brave enough to pose for a magazine?!!!

~ alisha x